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Great Success: Yanmar Customer Days in Crailsheim


The compact machine specialist presented its new portfolio to its dealer network.  


Reims/Crailsheim, July 25, 2017 – From June 19 to 23, 2017, Yanmar Construction Equipment Europe (Yanmar CEE) had invited its European dealers to the “Yanmar Customer Days”. During an event of two days at the Crailsheim factory in Germany, Yanmar presented its enlarged machine portfolio. Several workshops and practical trainings took place with a focus on the new wheeled loaders, wheeled excavators and crawler excavators. In close cooperation with its dealers, YCEE is further strengthening its position as the leading compact machine specialist in the European market.  


The Yanmar Customer Days proved to be a huge success as it mobilised a large majority of Yanmar’s network with more than 200 participants from all over Europe following Yanmar’s invitation. Also, Yanmar’s new Managing Director Giuliano Parodi was introduced to the dealers. He says: “The good relationship with our dealers is of major interest to us. Therefore, we count on personal interaction and close collaborations. With the completion of our product range and the continuous expansion of our dealer network, we are best positioned to serve the needs of both dealers and customers. Together, we will form the future of Yanmar CEE as the compact machine specialist in the European market.”  


The whole Yanmar sales and marketing team was on site and informed about the new machines. The participants were divided into four groups of up to 75 persons taking into account the language, which was the most convenient: English, German, French or Italian. The focus of the event was the introduction of the new range of wheeled loaders (V65, V70S, V80, V100 and V120), compact wheeled excavators (B75W, B95W and B110W) and the two new crawler midi-excavators SV85-2PB and SV120-2PB. Technical trainings with the machines took place as well as driving tests at a demo area providing the dealers with a better understanding of the new products’ capacity. The event was greatly appreciated by everyone.  


About Yanmar Construction Equipment Europe S.A.S. Yanmar Construction Equipment Europe manufactures and distributes compact work site equipment for construction, urban renewal and development of green spaces. The headquarters and manufacturing plant are based in Saint-Dizier (Haute-Marne, France), the Sales Office in Bezannes, near Reims. The company relies on its network of over 170 dealers and importers throughout Europe to market its products.


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